ACUVUE Consumer Activation - Music Midtown

Art Director and Designer

2016


Music Midtown is a music festival in Atlanta, Georgia with some of the coolest performances. ACUVUE teamed up with Livenation to have a booth to give festival attendees a VIP experience with air conditioning, decorating sunglasses and handing out flower cat ears.

The Lead-Up: To get the crowd excited about ACUVUE being there, we created a hype video about how one can #ChangeItUp with combining festival looks with different types of music besides our go-to contacts and glasses, so my team made a video about nail art and music.

 

During: While the ACUVUE team was at Music Midtown, we went around with our "Change Meter", interviewing attendees how they change it up and measuring that change with our meter. We had changes about different eye make-ups (Teeny Tiny change) to someone moving from LA to Atlanta recently (WHOA! change). While on the ground we were live posting about our interviews. 

 

After the fun weekend we made a wrap-up video, which turned out to be our highest performing content from the event.

Agency: R/GA
Associate Creative Director: Chadwick Shao
Producer: Erika Moya       
Copywriter: Chris Parker 
Role: Designer/Art Director       
Brand Manager: Brian Merrill 
Account Supervisor: Brittany Moore

 

 

ACUVUE Consumer Social Channels

Art Director and Designer

2016


I worked with the ACUVUE team creating social content targeting toward our young consumer audience. The main goal for most the social posts was to drive the user to a free trial of ACUVUE contacts website and how consumers could #ChangeItUp with switching from glasses to contacts. My role during this project was concepting the ideas and executing the visual designs. Brainstorming and setting up photoshoots where my favorite parts while being apart of this team. Below are the links to each of the consumer social channels.

Facebook

Twitter

Instagram

Agency: R/GA
Associate Creative Director: Chadwick Shao
Producer: Erika Moya   
Copywriter: Su Hurley 
Role: Designer/Art Director   
Brand Manager: Brian Merrill 
Account Supervisor: Brittany Moore


ACUVUE Professional Social Channels

Art Director and Designer

2016


Along with the consumer audience, ACUVUE has another audience that prescribes the consumer with the contacts, the eye care professionals, ECPs. Instead of #ChangeItUp, we used the the professional social channels as message boards where ECPs can come and share information and articles about eye care.

LinkedIn

Twitter

Instagram

Agency: R/GA
Associate Creative Director: Chadwick Shao
Producer: Erika Moya       
Copywriter: Chris Parker 
Role: Designer/Art Director       
Brand Manager: Brian Merrill 
Account Supervisor: Brittany Moore