Woodchuck Hard Cider Hard Commercial


November 2011

Woodchuck Hard Cider Commercial. Our Advertising class collaborated with a graduate Film class to create a 30 second commercial for Woodchuck Hard Cider. We entered it into Woodchuck's national competition and received second place. My role for this commercial was Art Director. I was in charge of props, environmental set-up and collecting the extras. With working my peers in film industry, I gained the knowledge of learning how to use certain film equipment, such as lightings and booms.