ACUVUE Consumer Activation -
Music Midtown
Art Director and Designer
Music Midtown is a music festival in Atlanta, Georgia with some of the coolest performances. ACUVUE teamed up with Livenation to have a booth to give festival attendees a VIP experience with air conditioning, decorating sunglasses and handing out flower cat ears.
The Lead-Up: To get the crowd excited about ACUVUE being there, we created a hype video about how one can #ChangeItUp with combining festival looks with different types of music besides our go-to contacts and glasses, so my team made a video about nail art and music.
During: While the ACUVUE team was at Music Midtown, we went around with our "Change Meter", interviewing attendees how they change it up and measuring that change with our meter. We had changes about different eye make-ups (Teeny Tiny change) to someone moving from LA to Atlanta recently (WHOA! change). While on the ground we were live posting about our interviews.
After the fun weekend we made a wrap-up video, which turned out to be our highest performing content from the event.
Agency: R/GA
Associate Creative Director: Chadwick Shao
Producer: Erika Moya
Copywriter: Chris Parker
Role: Designer/Art Director
Brand Manager: Brian Merrill
Account Supervisor: Brittany Moore
ACUVUE Consumer Social Channels
Art Director and Designer
2016
I worked with the ACUVUE team creating social content targeting toward our young consumer audience. The main goal for most the social posts was to drive the user to a free trial of ACUVUE contacts website and how consumers could #ChangeItUp with switching from glasses to contacts. My role during this project was concepting the ideas and executing the visual designs. Brainstorming and setting up photoshoots where my favorite parts while being apart of this team. Below are the links to each of the consumer social channels.
Agency: R/GA
Associate Creative Director: Chadwick Shao
Producer: Erika Moya
Copywriter: Su Hurley
Role: Designer/Art Director
Brand Manager: Brian Merrill
Account Supervisor: Brittany Moore
ACUVUE Professional Social Channels
Art Director and Designer
2016
Along with the consumer audience, ACUVUE has another audience that prescribes the consumer with the contacts, the eye care professionals, ECPs. Instead of #ChangeItUp, we used the the professional social channels as message boards where ECPs can come and share information and articles about eye care.
Agency: R/GA
Associate Creative Director: Chadwick Shao
Producer: Erika Moya
Copywriter: Chris Parker
Role: Designer/Art Director
Brand Manager: Brian Merrill
Account Supervisor: Brittany Moore
© Copyright 2022 Claire Wind